Customer friction intelligence for Indian D2C

Find the friction between interest and purchase.

SignalMint turns real customer feedback into evidence-backed decisions for your offer, product page, ads and content.

Or open the demo workspace with sample projects.

Ayurvedic Hair Care Serum

32 evidence items · last analyzed 5 August

Demo content

Customer evidence

I liked the ingredients, but I was not sure how long it would take to see results.

Used it for three weeks. Nothing visible yet. Is that normal?

Refund requested. I expected less hair fall in a month.

Detected friction

Customers want visible progress but do not know when to expect results.

Strong signalConfidence 86%4 evidence items

Recommended action

Add a realistic timeline section to the product page and explain what early progress looks like.

Your customers already told you what is wrong. The answer is just scattered.

Feedback lives in six places

Marketplace reviews, ad comments, support inbox, WhatsApp, a survey sheet and your own memory of calls.

Reading it once is not research

Skimming comments tells you the loudest complaint. It does not tell you which objection repeats across a hundred buyers.

So decisions get made on instinct

New creative, new discount, new landing page, and the same drop-off between interest and checkout.

How SignalMint works

Step 1

Collect the evidence you already have

Reviews, Instagram and ad comments, support chats, survey answers, refund reasons and WhatsApp exports. Upload a file or paste text.

Step 2

Read it as one body of research

SignalMint groups repeated language into themes, separates motivations from objections, and shows how many customers said each thing.

Step 3

Turn one insight into one action

Pick a theme and get a drafted product-page section, ad angle, FAQ answer or support reply, written only from the evidence you selected.

Before and after one insight

Demo content

Before

“Refund rate on the serum is climbing. Maybe the formula is weak.”

A guess with no evidence attached, and an expensive fix if it is wrong.

After

Customers want visible progress but do not know when to expect results.

Strong signalConfidence 86%4 evidence items

Nobody disputed the ingredients. Four buyers described waiting two to four weeks with no idea what normal looks like. Recommended action: add a realistic timeline section to the product page.

What you get

Evidence-backed insights

Every insight links to the exact customer sentences behind it, with source and date. Nothing is asserted without something to read.

Honest confidence labels

Themes are marked strong signal, emerging signal or needs validation. Two comments do not become a fact.

Friction map

See where friction sits across discover, understand, consider, trust, purchase, use and recommend.

Action studio

Product-page copy, ad angles, FAQ answers, interview questions and support replies, drafted from selected evidence.

Client-ready reports

Assemble insights, quotes and recommended actions into a report a founder or client can act on.

Privacy-conscious by default

Mark evidence as sensitive, view redacted versions and delete or export your data whenever you want.

Who it is for

  • D2C founders running paid social
  • Small e-commerce brands
  • Freelance performance marketers
  • Social-media agencies
  • Conversion-rate consultants
  • Early-stage growth teams

Handled with care

Only upload data you have permission to process, and remove personal identifiers before uploading. Sensitive items can be flagged and read in a redacted view. Analysis runs server-side, and SignalMint does not present its reading as legal, medical or financial advice.

Confidence labels on every theme, so you know what still needs checking.

Starter

₹0 / month

1 project, 200 evidence items a month

Growth

₹2,400 / month

10 projects, 3,000 evidence items, PDF reports

Agency

₹6,900 / month

Unlimited projects, team seats, client branding

Placeholder prices for now. Nothing is charged in this version.

Questions founders ask

Stop guessing what customers want.

Upload their actual words and discover what is blocking the purchase.