Projects

One project per product keeps evidence and insights comparable.

Serum launch friction review

Ayurvedic Hair Care Serum

active

Women aged 25-40 dealing with hair fall

Evidence items: 12
Last activity: 2026-08-05
Top friction theme: Customers want visible progress but do not know when to expect results.

Refill pack conversion study

Sustainable Home Cleaning Concentrate

active

Urban households buying eco-friendly products

Evidence items: 6
Last activity: 2026-08-03
Top friction theme: Dilution guidance is missing for the surfaces people actually clean.

Snack subscription drop-off

Regional Millet Snack Box

archived

Working professionals looking for healthier snacks